Cassandra Ei Lyn
FFF Food ordering App
F*ingFastFood
Rethinking efficiency in everyday eating
This project tackles the inefficiencies of peak-hour food court experiences in Singapore through a concept rooted in cognitive ergonomics and inclusive design. By observing real-world behaviors and challenges, from long queues to unclear collection processes, we developed a digital pre-ordering and collection system that streamlines food selection, payment, and pickup. Playful yet practical, F*ing Fast Food reimagines how convenience, clarity, and speed can coexist in high-traffic public spaces.
The proposed system integrates live updates on food preparation times and QR code-based order collection. Using heuristic evaluation and user testing, we addressed major pain points like memory load, visual confusion, and error prevention. The interface was optimized for both novice and experienced users, offering customizable orders, minimal screens, and accessible iconography. Real-time feedback loops between stalls and users ensure better flow and reduced crowding, making it easier for everyone, from hawkers to customers, to navigate fast food, faster.
Browse
Customise
Checkout
Collect
User-Centered Heuristic Analysis
This interface evaluation was conducted using Nielsen’s 10 Usability Heuristics to assess the effectiveness, clarity, and intuitiveness of a food-ordering system. Key design elements were matched against each heuristic to identify strengths and areas for refinement, ensuring alignment with real-world expectations and user-friendly interaction flows.
